An agency defined by its devotion to brands.  We are devotion to creating brands.  We trust in brands. In their strength. In their images. Their significance. Their progressively important place in the lives of their supporters.  More than a corporate number on the balance sheet, a brand is the single most important asset a company owns.

We believe our job is to help clients build their brands and it’s consumer loyalty. We believe what you are looking for is looking for you!

The Principle Function of Kelly Worldwide Public Relations & Advertising is to plan and create advertising campaigns for clients and to place ads among the various media forms. Planning a campaign involves analyzing the market for particular product or service, evaluating alternative methods of ad distributions and choosing those media that will most effectively reach a particular market

.    The Advertising Sales Process 

Obviously, it's a different job selling your services or product to General Motors or Nike than to your local coffee bar or movie theatre. And it's easier to sell your services or product to a startup or a small independent company that services your market place.  Still, we can generalize about the selling process, and if you follow the Kelly Worldwide process I'm describing here, it will serve you equally well.

Step One: Develop a Prospects Database
You can rent mailing lists, comb through competitive publications, or use the yellow pages to find companies who are trying to sell something to your audience. Do your homework and find out who makes the buying decisions for each advertiser. Big companies generally use advertising agencies such as Kelly Worldwide to help them decide where to run their ads, and of course to create their ads for them. Smaller companies generally make those decisions for themselves. There are reference books in any good business library that will tell you which advertising agency handles which advertisers. While you're doing this research, study where the advertiser is already running their ads and what kind of customers they seem to be trying to reach. The point is that you can save a lot of money and trouble if you carefully research the prospects before you try to approach them.

Step Two: Make Contact
Now we can write to the decision-makers at each company to introduce your company. Include ads about your company, enough to make them interested in learning more. For example, we will include ads for issues that target your clients and a brief letter describing your circulation and readership. Ask for an appointment, either in person or by telephone to discuss your business interest.

Help you prepare a Follow-up the letter with a telephone call. The purpose of this call is just to get an appointment for a more detailed discussion, but you should also take time to learn as much as you can about their advertising goals and plans. What kind of customer are they trying to reach? What media are they already using?

When you've got a date for an appointment, we will help you develop and send a complete media kit. Include information that responds to the needs that each prospect has expressed to you on the telephone. For example, if they're concerned about reaching women, provide information showing how your company will appeal to a female audience.

Step Three: Prepare a Proposal
Once you meet with them after they've had plenty of time to review your media kit. Which is another fact-finding meeting. You want to find out everything you can about their advertising goals: targeted customers, budget, expected results from advertising, and so on. After this meeting or telephone interview, we can help you create an advertising proposal for each prospect. The proposal suggests a certain size of ad and frequency, based on what they've told you about their budget and needs. It also includes the price to them based on your services and or products.  If you've been listening to them well, and if your company really does address their needs, then your proposal will be acceptable to them.

Step Four: Close the Sale
Close the sale (either by telephone or in person) by having your company service the client, we will help your company supply advertising materials on time and in the format they need .

As you can see, it takes lots of time and effort to sell your service or product one ad to each client. It's very common for companies to spend six months or a year trying before they can get an advertising campaign that works. We are the experts with ad sales experience to help you.  And better still, we are already familiar with the advertisers in your market.