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NORTH CAROLINA FAIR HOUSING
Create a discrimination campaign

PROBLEM: create a campaign to stop discrimination --- The NC fair housing inherited this distinctive problem and even they had no idea of how to solve it.

SOLUTION: Create a buzz using the history of NC Fair Housing discrimination policies and some innovative media placement – including a teaser campaign that did not show product. Premium position in a 100% marketing plan nationwide.

RESULTS: Created an enormous buzz and led to eventual ringing attention to discrimination through fair housing policies.