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An agency
defined by its devotion to brands. We are
devotion to creating brands. We trust in brands. In their
strength. In their images. Their significance. Their progressively
important place in the lives of their supporters. More than a corporate
number on the balance sheet, a brand is the single most important asset
a company owns.
We
believe our job is to help clients build their brands and it’s consumer
loyalty. We believe what you are looking for is looking for you! |
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BLUEJAY
launching a new magazine,
The Essence of Fashion
PROBLEM:
New Magazine --- company needed new face and flavor to reflect the
company brand and ideas. Owners inherited this distinctive idea and even they
could not understand how the magazine could help build the company.
SOLUTION:
Create a buzz using the history of Moscow Blue and some innovative media
placement – including a teaser campaign that did not show product.
Premium position in a 100% newspaper plan.
RESULTS:
Created an enormous buzz and led to eventual opening of Moscow Blue
boutiques.
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