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An agency
defined by its devotion to brands. We are
devotion to creating brands. We trust in brands. In their
strength. In their images. Their significance. Their progressively
important place in the lives of their supporters. More than a corporate
number on the balance sheet, a brand is the single most important asset
a company owns.
We
believe our job is to help clients build their brands and it’s consumer
loyalty. We believe what you are looking for is looking for you! |
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BMW
Relaunching
New Logo and Brand 10
years old Insurance
Company
PROBLEM:
So old yet so obscure --- most stock holders inherited this distinctive
company and even they had no idea the company was still
a growing business.
SOLUTION:
Create a buzz using the history of the company and some innovative media
placement – including a teaser campaign that did not show product.
Premium position in a 100% newspaper plan at the outset (NY Times, NY
Post, NY Observer)
RESULTS:
Created an enormous buzz and led to eventual opening of multiple
insurance offices nationwide.
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