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An agency
defined by its devotion to brands. We are
devotion to creating brands. We trust in brands. In their
strength. In their images. Their significance. Their progressively
important place in the lives of their supporters. More than a corporate
number on the balance sheet, a brand is the single most important asset
a company owns.
We
believe our job is to help clients build their brands and it’s consumer
loyalty. We believe what you are looking for is looking for you! |
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Pamela'
Finding a New Clients
PROBLEM:
We needed to find a new audience. The growing need to build a portfolio
of success - the popularity of Pamela Thomas among an aging group of customers
led to her not being identified as a symbol of beauty and elegance in
the fashion market.
SOLUTION:
Everyone wants to look and feel young --- we felt we could safely target
younger consumers with a fun and irreverent attitude, replace still life
advertising with her as a spokes model.
RESULTS:
Fashion magazine showcase
for fall season’s productions Pamela Thomas
fashion model; retained
client.
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