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NEW LOGO
Change Image
PROBLEM:
Client planned to change logo image from the cat in the hat, the master
impressionist, the man of many voices, each image had a confusing and overlapping
mix of competing ideas, targets and messages.
SOLUTION:
Team developed image that reflected the brand to be used on product and
performances worldwide.. Each product was required to have a
distinct image, target and benefit.
RESULTS:
Effectively launched line with new logo on products. The strategic image was
adapted as a worldwide template, to guide products, R&D, and
marketing idea and make it possible to expand the brand effectively.
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