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JAMES STEPHENS III SHOW

JAMES STEPHENS III
Create a New Brand
PROBLEM:
Client planned to double volume but had a confusing and overlapping
mix of competing images, targets and messages.
SOLUTION:
Team developed strategic matrix. Each market was required to have a
distinct target and benefit, and to feed back to the "brand."
RESULTS:
Effectively launched line of new performances in different arenas
through out the world.
The strategic matrix was
adapted as a worldwide strategic template, to guide entertainment value,
new performances, and
marketing decisions and make it possible to expand effectively.
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