NORTH CAROLINA ARTIST HALL OF FAME

Introduction of New Business

PROBLEM: Client wanted to introduce new hall of fame organization.  create new logo to reflect North Carolina rich tradition history, targets and messages in the state.

SOLUTION: Team developed inclusive logo. Each image was required to have a distinct target and benefit, and to feed back to the " brand." (North Carolina Artist)

RESULTS: Effectively launched the North Carolina Artist image was adapted as a statewide strategic logo, to guide services, images, and marketing decisions and make it possible to expand effectively the mission of the Hall.