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VENUS CONSTRUCTION
Double the Business
PROBLEM:
Client planned to double Venus construction volume but had a confusing and overlapping
mix of competing services, targets and messages in development.
SOLUTION:
Team developed strategic matrix. Each service was required to have a
distinct target and benefit, and to feed back to the "mother brand."
VENUS MANAGEMENT
RESULTS:
Effectively launched line of six new SERVICES, achieved
record share of 32% (+3 points in one year). The strategic matrix was
adapted as a worldwide strategic template, to guide service, and
marketing decisions and make it possible to expand effectively.
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