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.An agency
defined by its devotion to brands. We are
devotion to creating brands. We trust in brands. In their
strength. In their images. Their significance. Their progressively
important place in the lives of their supporters. More than a corporate
number on the balance sheet, a brand is the single most important asset
a company owns.
We
believe our job is to help clients build their brands and it’s consumer
loyalty. We believe what you are looking for is looking for you! |
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NC FAIR HOUSING
Turning a Neighborhood Institution
into a Destination
PROBLEM:
NC fair housing - never had an advertising
campaign that built brand image before; needed to build awareness and
support for handicap safety with its planned expansion of garb bars,
ramps and the law.
SOLUTION:
Positioned the NC Fair housing as the one and only place where busy
people could find everything; gave advertising the look of a
designed parking area instead of a invisible place. Led to campaign theme,
“You have a nice set of wheels.”
RESULTS:
Created a ad campaign that open the eyes and minds to the handicap
issues without felling intrusive.
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