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.An agency
defined by its devotion to brands. We are
devotion to creating brands. We trust in brands. In their
strength. In their images. Their significance. Their progressively
important place in the lives of their supporters. More than a corporate
number on the balance sheet, a brand is the single most important asset
a company owns.
We
believe our job is to help clients build their brands and it’s consumer
loyalty. We believe what you are looking for is looking for you! |
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VTC
Relaunching a brand,
how to communicate
PROBLEM:
how to communicate--- most VTC customers complained about the old ad
campaign non fictional message and some customers even had no idea the company was still
in business.
SOLUTION:
Create a buzz using the history of VTC and some innovative media
placement – including a teaser campaign that did not show product.
Premium position in a 100% newspaper plan at the outset (NY Times, NY
Post, NY Observer)
RESULTS:
Created an enormous buzz and led to eventual reintroducing the brand to
the marketplace.

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